I picked this piece of writing for my rhetoric example because of the author's unique ability to sound completely confident and precise when talking about something so made up and ridiculous. He sets a certain ethos by uses descriptive words like genetically inferior, robustness, splinters, and hypothesized. It makes us feel like the author knows what they are doing and almost makes us overlook the insanity of the actual idea.
Emotional Branding
14 years ago
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