This is an advertisement that Nike put together with the Brazilian National team, to promote the World Cup tournament, and of course the Nike Swoosh. In this advertisement I believe the are solely advertising to young to middle age men, and soccer fans alike. The music the choose is a catching tune, not in the english tongue and keeps you moving to the beat. The way the make the airport into a soccer field and how he misses the "goal" off the line pole is very creative to me.
Emotional Branding
14 years ago
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