I picked this video to show how rhetoric is use to sell a product in a commercial. I feel that it sends a message that he is better than most men and how you should listen to him because they make him seem very magical and all knowing. Also they appeal to women to buy this product for their man because it persuade them to want a man like the one you see in the commercial using his muscles to persuade women to buy the product. The other video i showed really showed 2 different sides to these ads because the other one was more targeted to men and being very manly and they use a different rhetoric technique to do this by being very loud and punching and kicking buildings and explosions! Looking at these commercials really show how much thought goes into rhetoric for these ads to convince you to buy a product.
Emotional Branding
14 years ago
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